About Us

Welcome to Kawaii Toys, where cuteness reigns supreme and the only thing more adorable than our products is our team (we like to think so, anyway)! We’re a small but mighty crew, dedicated to bringing you the most delightful kawaii imports straight from the land of the rising sun—Japan! Think stickers that make your planner pop, washi tape that’s stickier than your grandma’s secret cookie recipe, and plushies so cute they could make a cat blush (and we love cats, so that’s saying something!).

Our fearless leader, Rika, hails from the frosty lands of Finland but has traded in her snow boots for a cozy spot in the UK (where the tea flows like a river). When she’s not busy curating the cutest collection of plush toys and collectibles, you can find her practicing martial arts—yes, she’s a black belt in taekwondo and Korean kickboxing! So, if you ever think about stealing our plushies, just remember: Rika can kick like a ninja!

Founded in 2024, Kawaii Toys is your go-to destination for officially licensed goodies featuring beloved characters from franchises like Moomin and Sanrio. Whether you’re a collector, a fan, or just someone who needs a cuddle buddy (we don’t judge), we’ve got something for everyone. So come on in, explore our whimsical world, and let’s make your day a little more kawaii!